Campaign planning Campaigns planned from first teaser to follow-up.

We set one goal and one message, choose the channels, and put every piece of the campaign on a dated timeline.

Rushed campaigns get mixed results.

When a campaign is rushed, the message changes from channel to channel, the email goes out after the offer ends, and the last pieces get made the night before. Campaign planning puts the goal, the message, the channels and the dates in place first.

We define the offer and who it is for, write the one message that carries the campaign, and pick the channels your customers actually use. Then we set the phases, from teaser to launch to reminder to follow-up, list every piece by channel and due date, and agree the numbers that will show whether it worked.

By the time creative starts, every decision has been made and every piece has a date.

What you get.

Campaign objective. One goal, defined properly, with what success looks like.
Offer and audience. Who the offer is for and why they would care.
Core message. One message carried through every channel, so nothing sends mixed signals.
Campaign idea. The central idea that holds every channel together.
Channel plan. Where the campaign runs, chosen by where your customers spend their time.
Timeline and phases. Teaser, launch, reminder and follow-up, each phase with its own dates.
Asset list. Every piece the campaign needs, listed by channel and due date.
Measures and tracking. The numbers chosen before launch, so you know whether it worked.

How it works.

Discover. The goal, the time frame and the limits you are working within.
Define. The offer, the audience and the one message that carries it all.
Build. The idea, the channel plan, the timeline and the full asset list.
Hand over. Measures, tracking and a finished plan, ready for your team or ours to run.

The timeline shows when each piece runs, and the asset list shows what is due and when.

Fair questions.

Is campaign planning only for big launches?

No. It suits product launches, promotions, seasonal pushes, events, new locations and campaigns to win back past customers. If it has a goal and a deadline, it is worth planning.

How long does campaign planning take?

Usually one to two weeks for a focused campaign. It takes longer when there are several audiences, channels or creative directions to settle. Either way, you get a date before we start, and we work to it.

Do you run the campaign after planning it?

Yes, if you want us to. We can run the whole thing: creative, paid media, social, email and SMS, landing pages and reporting. Or we hand the plan to your team, written so they can run it without us.

Pairs well with.

Start a project.

Tell us what you are promoting and when it needs to go live. We come back with a campaign plan and what it costs.

Everything we do · Industries we serve · About Wild One · Contact