Paid media Meta and Google ads, built around one clear goal.
We set up the tracking, make the ads, manage the budget and report each month on the one goal we agree before any money is spent.
Know what every dollar is doing.
Boosting a post and hoping is how a lot of ad money disappears. Without tracking, nobody can say which ad brought in the booking, the sale or the enquiry. Paid media done properly starts with one agreed goal, such as what each enquiry costs, and every decision is measured against it.
We set up the tracking first, so every ad can be traced to what it brought in. Then we build the audiences, make the ads and test them on small budgets. What works gets more money, what does not gets cut, and each month you get a short report you can read in two minutes.
If ads are not the best place for your next dollar yet, we will tell you.
What you get.
- Tracking setup. Pixel and analytics installed, so each sale or enquiry traces back to an ad.
- Media plan. Where the budget goes and the one goal we agree to be judged on.
- Ad creative. Images, video and copy made for the feed, refreshed before they go stale.
- Audience targeting. Your past customers and people like them, reached on Facebook and Instagram.
- Google Search and Shopping. Ads in front of people already searching for what you sell.
- Weekly optimisation. Weak ads cut and strong ones given more budget, every week.
- Landing page checks. The page each ad sends people to, checked before any money is spent.
- Monthly report. What was spent, what came back and what changes next.
How it works.
- Agree. We review your account, or start fresh, and agree the one goal that matters.
- Build. Tracking, audiences, campaigns and ads, set up so the numbers can be trusted.
- Test. Small budgets across a few different ads first, to see what people respond to.
- Scale. More budget behind what works, new ads ready and a report every month.
Ads are made from real footage like this bar reel, then cut to the sizes each platform needs.
Fair questions.
How much do we need to spend?
Enough for the platforms to work out who responds, and that depends on your industry and your goal. On the first call we give you a realistic starting budget for the result you are after, before anything is spent.
How long before we see results?
Plan on four to six weeks of testing while we find the ads and audiences that work. Every report shows what we have learned and what we are changing.
Who owns the ad accounts and the data?
You do. The accounts, pixels, audiences and ads sit in your name from day one, so if we ever stop working together, you keep all of it.
Pairs well with.
Start a project.
Tell us what you sell and what you want more of. We come back with a plan, a suggested ad spend and what we charge.
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