Branding and identity A brand people know at a glance.

We design your logo, colours, type and the rules for using them, so the business looks the same on the website, the feed and the shopfront.

The same brand in every place.

When the website, the socials, the signage and the invoices each look a little different, people stop being sure it is the same business. A clear identity fixes that: one logo, one set of colours and type, and rules simple enough that anyone who designs for you gets it right.

We start from your positioning, or settle it first with brand strategy, then design the logo, colour, type and visual style as one system. We try it on the places it has to work, like social posts, signage and the website, and hand over a style guide and every file you need.

If people already recognise something in your brand, we keep it and build the new system around it.

What you get.

Logo system. Your main logo, secondary marks and lockups, with rules for using them.
Colour palette. Your colours, what each one is for and when to use it.
Typography. Fonts and a clear hierarchy, so every headline and paragraph looks like you.
Visual elements. Shapes, patterns and icons that belong to your brand alone.
Image direction. A photo and image style, so every shoot looks like the same brand.
Brand applications. The system shown on real pieces: social posts, signage and stationery.
Brand style guide. One guide your team, designers and printers can all work from.
Asset files. Every file in every format, organised for screen and print, and all yours.

How it works.

Discover. Your positioning, your references and every place the brand needs to work.
Define. Moodboards and options, narrowed to one clear creative direction.
Build. Logo, colour, type and visual style, designed together as one system.
Hand over. The style guide and every file, organised and ready to use.

The style guide sets out the system, and the finished pieces show it where customers see it.

Fair questions.

Is brand identity just the logo?

No. Identity is the whole visual system: the logo, colours, type and the rules for using them. Branding is the bigger picture, including how you sound and what you promise. We build the identity, and it connects to everything else we make for you.

Do we need brand strategy first?

It helps, because strategy gives the design something to say. If your positioning is already clear, we work from it. If it is not, we settle the foundations first so the design is not guesswork.

Can you refresh our current brand?

Yes. We keep what is working, fix what is not and bring the whole system into line. Many brands need a refresh rather than a rebuild. Either way it usually takes three to six weeks, depending on how many directions we explore.

Pairs well with.

Start a project.

Send us what you have, even just a logo. We come back with whether to refresh or rebuild, and what it costs.

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