Brand strategy Know who you’re for and why they should choose you.
We turn what you know about the business into a clear position, a message people remember and simple rules your whole team can work from.
One business, described one way.
When five people describe the business five different ways, every piece of marketing starts from scratch. Brand strategy settles it: who you are for, why you are different and what you want people to remember.
We take what you already know, add a close look at your audience and your competitors, and set it down as positioning, messaging and simple rules for every channel. It is the thinking the logo, the website and the campaigns are built on.
Get this settled once and every brief, design and campaign after it starts from the same place.
What you get.
- Positioning. Your place in the market, clear enough to defend.
- Audience. Who you are for, who you are not, and what they care about.
- Competitor review. Where competitors sound the same, and where you can stand apart.
- Value proposition. The reason to choose you, in words a customer would use.
- Brand story. Where the business came from and why it matters to the people you serve.
- Key messages. What you lead with, what you prove and what you repeat.
- Tone of voice. How the brand sounds, so it sounds like one company everywhere.
- Strategy document and roadmap. The whole strategy in one document, with what to do next.
How it works.
- Discover. A workshop to find what is true, what is unclear and what is missing.
- Define. Positioning, audience and value proposition, decided and written down.
- Build. Messaging, story, voice and the rules for every channel.
- Hand over. One document and a roadmap your team can work from.
A brand strategy is a document a whole team can use, written to be read by people who were not in the room.
Fair questions.
What is the difference between brand strategy and brand identity?
Strategy is the thinking: who you are for, what you stand for and how you win. Identity is how that looks: the logo, the colours, the type. We do the strategy first so the design is built on the right decisions.
We are already trading. Is it too late for strategy?
No. If the marketing feels inconsistent, or the pitch changes depending on who is talking, this is the right moment. It is worth settling before you spend serious money on a rebrand, a website or campaigns.
How long does it take, and what do you need from us?
Usually two to four weeks, depending on how many people need a say and how quickly feedback comes back. From you: one focused workshop and an honest picture of your offer, customers, goals and competitors.
Pairs well with.
Start a project.
Tell us about the business and where it is heading. We come back with a plan and what it costs.
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