Dental Marketing for dentists who read the ad rules.

One in-house team for privately owned practices. Strategy, creative, ads and automation, built inside the AHPRA rules from the first draft.

About that email

If an email or a message brought you here, that was us.

Wild One is a small senior team in Burleigh Heads on the Gold Coast. We wrote because we had already looked at your practice, not because you are on a list of every dentist in the country.

This page is the rest of what we would have said. Read it in your own time. If you only have a minute, the free compliance spot check is the part worth reading.

11A/12 Township Drive, Burleigh Heads, Gold Coast

Why us

We start with what fills the chair.

Strategy, creative, ads and automation sit with one in-house team, so the plan, the campaigns and the follow-up never become three agencies pointing at each other.

Part of this team spent years chairside before moving into marketing. Recalls, failed-to-attend rates and empty chair time were learned in a practice, not from a keyword report. So was what a corporate group opening in the same shopping centre does to a diary.

The person who builds your campaign is the person you brief, and the person who answers when you call.

The ad rules

We mark it up before it ships.

The rules are specific, and the exposure is yours. Testimonials about clinical care are prohibited under section 133 of the National Law, and the practice answers for anything published in its name, including content an agency wrote. So the mark-up happens first, and nothing goes live without your sign-off.

The ad as written

“The best dentist in town. Painless implants, guaranteed results, and don’t just take our word for it: read what our patients say.”

• The best dentist in town: A comparative claim with nothing to verify it against.
• Painless: A clinical promise the guidelines do not allow.
• Guaranteed results: An outcome guarantee, the fastest route to a complaint.
• Read what our patients say: A clinical-care testimonial, prohibited under section 133 of the National Law.

The version that ships

“Implants, planned properly. We talk you through what the treatment involves, the recovery and the risks, then you decide.”

An illustrative example, not a client’s ad. A marketing read of the guidelines, not legal advice.

The same pass, run over your own site and ads, for free.

The first 90 days

The first 90 days, in writing.

Before you spend anything, you can see the plan: what gets built, what runs and what gets measured. Measured means enquiries that became booked appointments, not clicks. We won’t promise a patient number, because nobody honestly can.

Days 1 to 30

Built

• The spot check findings fixed first: testimonials, imagery and claim language brought inside the rules.
• Tracking wired end to end, so an enquiry can be followed from the ad it came from to the appointment it became.
• The booking flow cut back to the steps patients actually finish.
• The recall list sorted: lapsed, overdue, gone quiet.
• The first campaigns written, marked up and with you for approval.

Days 31 to 60

Running

• Ads live for the treatments you want more of, implant and cosmetic first.
• Reactivation working the recall list, week in, week out.
• Every enquiry answered while it is still warm, and every failed-to-attend followed up before the chair sits empty.
• Adjustments made weekly, while they are cheap to make.

Days 61 to 90

Measured

• One plain report in the diary’s language: enquiries in, appointments booked, which treatments.
• Clicks, reach and impressions don’t appear in it.
• What stays, what changes and what comes next, argued from the diary, not the dashboard.

If the diary doesn’t move, you’ll hear it from us first.

The questions principals ask first.

Can dentists even advertise under AHPRA?

Yes, carefully. The rules limit claims, not clarity. The guidelines are known cold here, so campaigns are built to pass and still bring bookings, and anything borderline gets flagged before it ships, not after a complaint.

We are not near you.

That is no barrier. Everything we run, we run Australia-wide.

What stops this becoming another retainer we regret?

Fair. So the scope goes in writing, the work is month to month with no lock-in, and you own the assets: the website, the ad accounts, the Google Business Profile, the data. If it stops earning its place you are free to walk. That is what keeps us honest.

Who actually does the work?

The in-house specialists who build it. Strategy, creative, media and automation sit on one bench, the team speaks the language of the chair, and the person doing the work is the person who answers you.

For the principal

Built to be forwarded.

If you’re the practice manager, screening this was your job and you’ve just done it. Here’s the whole pitch on one card, written so you can send it to the principal with a line of your own on top.

Wild One Agency · the short version

• Who they are: A marketing agency in Burleigh Heads, working Australia-wide. Strategy, creative, media and automation all in-house, and part of the team learned dental chairside.
• What they would do: Check our site and ads against the AHPRA rules first, free. If we go further: one system built over 90 days, demand for high-value treatment, a booking flow patients finish, and our recall list worked properly, measured in appointments booked in the diary.
• What it costs to find out: Twenty minutes on a call with a founder. They come back with the first 90 days mapped for our practice and the monthly figure, and the spot check stays ours either way.

Free, no obligation

The free compliance spot check.

We review your website and your ads against the AHPRA advertising rules and send back a short, plain readout: what’s fine, what’s risky and what to fix first. It’s yours to keep either way.

What we look at

• How testimonials are used on your site, since patient testimonials are the fast route to a complaint
• Before and after imagery, and whether it meets the rules
• Claim language across your ads and pages, the wording that quietly crosses the line
• The disclaimers you are required to carry, and the ones you are missing
• The boring compliance gaps that get practices reported

A human does the check. No lists, no spam.

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